GENERICANA:

The homoginazation of the American culture through the creation of a non-questioning people, promoted and perpetuated through media influences, consumer culture, and an organized system of perceived standards of 'living'. Aka, Wal-Mart and Martha, SUVs and Ipods, minimalls and white sales.

COMBATING GENERICANA:

Resisting the urge to buy what you're sold, cultivating the need to think for ones' self, expressing this action through visual, aural, oral, tactile statements of individuality and vision.